What not to cut: protecting your critical competitive advantages

June 2, 2020
What not to cut: protecting your critical competitive advantages Subscribe for new episodes

In the first episode of our new insight series, we asked our expert panel “what not to cut”, and discussed why leaders should leverage this crisis as a unique opportunity to learn about their business and customers – and why right now they have “permission to think the unthinkable”.

Key insights from our discussion included:

  • Protect customer-facing teams and deepen your customer knowledge
  • Embrace experimentation and reinvention – leaders need to move back into ‘entrepreneurship mode’
  • Be decisive and deliver – in an environment where nothing is off the table, the challenge is to identify what to focus on (and what not to do)



Hosted by Scale Space Executive Chairman, Mark Sanders, our expert panellists were:

David Kirby – Partner, Livingbridge

Julia Tierney – CEO, Hive Learning

Nelson Phillips – Professor of Innovation and Strategy, Imperial College Business School


Our new Scaling From The Edge series explores critical issues facing the UK scale-up sector as a result of COVID-19. Expertly curated panel discussions and fireside chats will probe ways to pivot business plans, leadership and growth strategies as CEOs navigate the current pandemic.

Scaling From The Edge is tailored to support scaling companies and innovation teams from any sector, and offers valuable insights for founders, leadership teams, investors and entrepreneurs alike. ​

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